ONAR Names Scott Kauffman as Board Chairman to Drive Strategic Growth and M&A Expansion
- The AdvoCast Team
- Jul 30, 2025
- 1 min read
ONAR Holding Corporation has appointed Scott Kauffman, former Chairman and CEO of MDC Partners, as Chairman of its Board of Directors—a move that underscores the company’s commitment to scaling aggressively through innovation and acquisition.
Kauffman’s appointment marks a pivotal moment for ONAR, a rising player in AI-powered marketing technology and global performance-driven agencies. With decades of executive experience in marketing, ecommerce, and digital strategy, Kauffman is best known for leading MDC Partners through a major transformation that ultimately merged it with Stagwell to form a $3B global marketing powerhouse.
As ONAR positions itself to serve the mid-market with high-growth agency solutions, Kauffman’s leadership signals an accelerated focus on strategic mergers, platform integration, and scalable service delivery. The company’s focus on tech-enabled marketing for growth-stage and middle-market companies places it at the center of an increasingly competitive communications landscape.
This leadership move reflects a broader trend: organizations are seeking executive talent that blends marketing expertise with operational scale, digital innovation, and strategic foresight. Kauffman’s arrival not only deepens ONAR’s bench strength—it reinforces a vision for future-proofing the agency model with both human and machine intelligence.
As the marketing landscape continues to evolve, ONAR’s decision sets a tone for what the next generation of communications leadership might look like—bold, acquisition-minded, and tech-forward.
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