Swisslog Healthcare Names Amanda Costanzi Global Head of Marketing & Communications to Drive Brand Growth

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Swisslog Healthcare has appointed Amanda Costanzi as its new Global Head of Marketing and Communications, expanding her leadership from North America to a global stage. Based in Broomfield, Colorado, Costanzi will now oversee brand strategy, internal communications, product marketing, and customer engagement worldwide.

With more than three years leading Swisslog Healthcare’s North American marketing and communications, Costanzi has played a central role in shaping both the Swisslog Healthcare and TransLogic brands. Her new responsibilities include driving global customer acquisition and retention, managing publicity and media relations, leading digital initiatives, and overseeing campaign strategies designed to elevate brand recognition across healthcare markets.

Costanzi brings over two decades of marketing leadership experience to the role, with senior positions at GE Franchise Finance, HarperCollins, and TEMPOE. She is recognized for her expertise in B2B2C strategy, brand development, and customer relationship management. Beyond her corporate track record, she has mentored young professionals through Everwise and Catchafire, reflecting her commitment to shaping the future of the marketing workforce.

AdvoCast Commentary

Amanda Costanzi’s appointment underscores a broader shift in healthcare technology: companies are competing not only through innovation in automation and patient care solutions but also through the strength of their brand and communications strategy. In a global market where trust and clarity are vital, a unified voice across channels is becoming just as critical as product performance. For organizations in healthcare, investing in brand leadership is now a strategic imperative.

Swisslog Healthcare’s decision to elevate global communications leadership signals a recognition that patient outcomes, customer trust, and organizational growth are tied to how effectively a company communicates its mission and value worldwide.

Closing Takeaway

As the healthcare technology sector grows more competitive, leaders like Amanda Costanzi illustrate how global communications strategy is becoming a decisive factor in success. Organizations that build strong, unified brand voices will be better positioned to foster trust, enhance engagement, and shape the future of healthcare delivery.